I was watching a video by Ali Abdaal and he mentioned a serendipity vehicle which is a term coined by David Perrell (I believe that’s his name. It’s a cool concept for what happens when you put your work out there. Which I believe because it has happened to me. I wasn’t necessarily writing on the internet but creating things and sharing it with people. As a result, people, outside my sphere of influence, started contacting me.
Goals for staff. Yesterday I reviewed goals for my staff. I think that was helpful and I gave them goals to work on. And I explained why the goals are important for the firm. I think he got it.
Marketing concepts (again). Impressions. Being in front of the right people at the right time with the right message. Telling stories. Being entertaining. Or at least engaging.
The discipline to write everyday. I get distracted. I want to work on deadlines to relieve stress. I should be delegating more and I’m getting better about that. Also to focus on kpi’s which is demands and content. First! Like exercise first! Lots of reminders. Reminder plus reminders. I should put reminders on my monitor. I should put it on my door. In my phone.
Process for demand letters. First review Medical records, bills, insurance payments , formulate reasonable settlement range. Figure out costs. Then discuss with client to get authority. Then make demand and negotiate.
Content ideas. 10 ideas. Look at Ali Abdaal topics. Look at Ali Awad topics. Stories. Past case stories. Mystery.