Getting Clients with No Marketing Budget

I’m a lawyer so I’m going to be talking about it as a lawyer. I have not tried this. I’m adapting from other business.

1. Select your service. Be clear on the service you provide.
2. Choose a niche within your service. It doesn’t mean that you turn down other niches. It only means you focus on one niche. It helps you better sell your services.
   1. Gov Claims
   2. Slip and Falls
   3. Uber
   4. what cases to other law firms not want to handle – fed tort claims
   5. unusual PI cases
   6. med mal
   7. elder abuse
   8. What groups of people can I target:
   9. ride share
   10. kids
   11. mentally handicapped
   12. crime victims
   13. small claims cases (not a good one)
   14. workers comp
   15. employment attorneys
   16. criminal defense attorneys
   17. medical providers
   18. could be by location also, or associations
   19. looking at associations is one way to find niches
3. Use Linkedin (sales navigator)
   1. try the free trial
4. optimize your linkedin profile
   1. with a headline that shows the benefit driven to your niche
   2. about section is long form sales copy
   3. testimony in the featured section
5. scrape a list
   1. target deciison makers in your list
   2. targete people with less htan 50 employees and posted in the last 30 days
   3. export the list and make sure at least 80% are people you want to connect to
6. message the list
   1. use Ulinc – automates linked in message
   2. focus on landing the connection – then warming them up to a phone call
   3. aim for connection rate of 20% and connect to 2500 people per month
   4. second messages go out 24 hours after first connection is made
   5. 3-4 msgs over hte next 21 days
7. sales
   1. 15 min initial call
   2. act like a doctor
   3. ask about their stats to see if a good fit for you
   4. (notably for lead gen he recommends 2500 per month or 5k per month)
   5. use a pitch deck
8. Zapier
   1. use zapier to add new connections to a google sheet and CRM
   2. also add connections emails to a custom audience and facebook and adroll

Anyway – that was from someone on twitter. What it tells you is the basic way to get clients using twitter and some automation. I think the core of the strategy is to find a niche, focus your message to that niche, then contact that niche. It can be done with personal injury like any other one. You have to add value to that niche. Like giving a talk, white paper, some educational info, joining a board. The problem with certain activities is the time commitment.

It does seem like targeting a niche is a better way to get some clients. Also cold calling, which this essentially is, is a good way to get in front of people when you don’t have money.